Privacy Policy

Effective date: 10 September 2025

1. Introduction

• At Qellum, we value your trust and privacy.
• This Privacy Policy explains how we handle personal and dietary data when you use our cooking platform — including chef-created meal plans, AI-generated nutrition programs, and token-based services.
• Qellum is operated by RISEWYNN LIMITED (Company No. 15799659), registered at Academy House, 11 Dunraven Place, Bridgend, Mid Glamorgan, United Kingdom, CF31 1JF.
• For any questions or data requests, contact us at info@qellum.co.uk.

2. What Personal Data We Collect

• Identity & contact details: name, email, phone number, and billing address.
• Account data: login credentials, language preferences, currency settings (GBP/EUR).
• Dietary & health data: allergies, ingredients, calorie targets, and food preferences.
• Transaction & token data: top-ups, package purchases, and usage history.
• Technical information: IP address, browser type, device ID, and activity logs.
• Chef or AI interactions: messages, recipe feedback, uploaded photos, or plan notes.
• Support communications: requests, attachments, and correspondence with our team.

3. Why We Process Your Data and Legal Bases

• Service delivery (contract performance): to generate meal plans, recipes, and dashboards.
• Chef services: to match you with a chef, deliver personalized plans, and manage updates.
• AI processing (legitimate interests): to optimize plan recommendations and improve results.
• Payment & token transactions (legal obligation / legitimate interests): to process orders and comply with financial laws.
• Marketing (consent): newsletters or recipe tips, only if you opt-in.
• Analytics & improvements (legitimate interests): to enhance platform performance and usability.

4. Sharing and International Transfers

• Payment processors and banking providers.
• Hosting and cloud storage services for account and recipe data.
• Analytics and monitoring providers (to track site performance).
• Professional advisers (legal, compliance, or finance).
• Law enforcement or regulators, where legally required.
• Some partners may be located outside the UK/EEA; we use UK adequacy decisions or SCCs to ensure protection equivalent to UK GDPR.

5. Cookies and Similar Technologies

• Qellum uses cookies for functionality, analytics, and security.
• Essential cookies are required to log in and use the dashboard.
• You can manage non-essential cookies in your browser settings or via our Cookie Policy.

6. Data Retention

• Order & token history: up to 6 years (for accounting and dispute purposes).
• Meal plans and recipes: stored during active use or until manually deleted.
• Account data: retained while your account is active.
• AI data & preferences: anonymized after 12 months of inactivity.
• Marketing data: removed upon withdrawal of consent.
• Once no longer needed, all data is securely erased or anonymized.

7. Your Rights

• Access and obtain a copy of your personal data.
• Request correction, deletion, or restriction of processing.
• Withdraw consent at any time (for marketing or AI profiling).
• Request portability of your data in a structured format.
• Object to processing where based on legitimate interests.
• To exercise your rights, contact info@qellum.co.uk. Verification may be required. We respond within statutory timeframes.

8. Security Measures

• We apply encryption, secure access control, monitoring, and staff training to protect your information.
• While no online system is completely secure, Qellum promptly investigates and reports any data breaches in line with legal obligations.

9. Automated Decision-Making and AI

• Qellum uses limited AI automation to generate meal suggestions and optimize plans.
• These processes do not have legal or significant effects on you.
• You may request details or opt-out of AI personalization at any time.

10. Policy Updates

• We may update this Privacy Policy periodically.
• Major changes will be communicated via email or in-app notifications.
• The effective date will always reflect the latest version.

11. Contact & Complaints

• For privacy-related questions or complaints, contact us at info@qellum.co.uk.
• If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Company Details

• Company: RISEWYNN LIMITED
• Company number: 15799659
• Registered office: Academy House, 11 Dunraven Place, Bridgend, Mid Glamorgan, United Kingdom, CF31 1JF
• Email: info@qellum.co.uk